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While everyone reacts to colors, a number of factors influence that
reaction. Researchers haven't been able to pin down any universal
classification system that will be able to predict how people will
interpret and respond to the colors around them. This is because a
person's culture, gender, age, emotional and mental state, specific
experiences, mood -- as well as the appearance and combination of the
colors themselves -- can all affect the reaction. And even then, those
reactions might vary in type and intensity from person to person. This
hasn't slowed the research down one bit, though, and the field of color
psychology (closely entwined with that of color preference) is a popular
one.
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