Real Estate Dallas
The study is part of a growing body of research that is putting real
estate under the microscope. Scientists are finding that psychology
everything from how a buyer perceives his agent to how a seller prices
her home plays an unexpectedly large role. When the market was going
up, these questions were mildly interesting, says Michael Seiler, a
professor of real estate at Old Dominion University and the coauthor of
numerous studies in the field (including the one about the pink room).
Today, with the market wobbly, they re much more relevant, and the
results of such research, he and other academics say, can offer useful
insights to buyers and sellers alike.
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