New Blog 2: Bay Area Real Estate

Thursday 8 November 2012

Bay Area Real Estate

We have studied Dr. Robert Cialdini’s six universal principles of influence to better understand the art and science of persuasion. We use Cialdini’s principles of reciprocation, scarcity, authority, commitment, liking and consensus to secure the best possible contract while avoiding common traps. Here is a video introduction to Cialdini’s powerful Principles of Influence (starts 1:27 into the clip).