Japanese Recession
With consumer spending accounting for more than half of the economy,
Japan's economic survival during the current recession has to hinge on
how often and how wide its citizens open their wallets and purses.
However, given the risk-averse nature of the Japanese psyche, convincing
these citizens to maintain their spending habits is an uphill battle
for retailers and government alike. How would you, as a marketer, keep
the tills ringing?
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